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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM? So, take these insights and put them into action.

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Happy Customers Feel Lucky: Learn From the Legacy of Lego

CSAT.AI

Lego doesn’t just have customers, they have collectors and even competitors. They have inspired the world so much that what started as a children’s building toy has evolved into an international adult sporting competition. Lego’s building sets and famous interlocking bricks came into being as a response to customer needs.

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How to Build Client Relationships Digitally: 14 Pro Tips

Totango

In this article, we’ll show you how to build client relationships digitally with your SaaS customers. First, we’ll look at how digital client relationships differ from live interactions and what this implies for SaaS customer relationship management. Communication lies at the heart of customer relationships.

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Sales performance: Why it matters and what managers can do about it

Zendesk

“I think of it like sports,” Bean says. The technology your team uses – specifically, their customer relationship management (CRM) platform – should help them work more efficiently and intuitively than they ever could before. Those are the sales ‘rock stars.’”

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Inside sales vs. outside sales: What are the key differences?

Zendesk

Evolving technology means customers are no longer limited to shopping locally. No longer are they just selling products or services—they’re building relationships and selling a great customer experience. Buyers are just a few clicks away from purchasing a product from a small business on the other side of the globe.

Sales 52
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What Makes Some Businesses So Unstoppable?

SugarCRM

Since becoming a customer, I’ve renewed, added new services and purchased lots of gear to sport my Peloton obsession. Good is not good enough: Unstoppables aim for flawless delivery every time, because mere customer satisfaction is not good enough. The Unstoppables kicked this draconian notion to the curb years ago.

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Top 20 Customer Service Experts to Follow on Twitter Right Now

Comm100

Roy Atkinson is a senior writer and analyst who specializes in guiding organizations to better customer service and customer service management. His Twitter explores the connection between customer service and technology, and is jam-packed with useful customer service resources. Chelsea Krost. ChelseaKrost.