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2020 Customer Experience: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value.

CXM 120
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2020s Customer Value: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value.

CXM 90
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

That’s exciting, yet the future of customer experience management (CXM) is calling out for significant shifts beyond the trends and forces in technology, socio-economics and competitive environments. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63
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Voice of Customer Maturity: Ultimate Guide

ClearAction

Indeed, among companies participating in XM Institute’s State of Voice of the Customer Programs study, only “one-quarter think they are good at actually making changes to their business based on the program’s insights”. We created more than 50 separate VoC reports to give each line of business their own cut of the data.

VOC 62