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21 Tips for 2021 Customer Experience Excellence

ClearAction

Voice-of-the-customer is by default a lagging indicator, even when it’s real-time, because it already happened. You’re learning about customer perceptions after they’re formed. Leading indicators are identified by conducting (1) key driver analysis (also known as correlation analysis) with your index (e.g.

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2020 Customer Experience: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience is customers’ realities compared to their expectations.

CXM 120
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2020s Customer Value: 20 Wishes

ClearAction

Forces on customers and business may otherwise make some turns that leave you behind. It’s a new decade that will be characterized differently by social, economic, technology, legal and competitive forces. Customer experience is customers’ realities compared to their expectations.

CXM 90
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Surveying Your Customers for NPS or Feedback? Consider these critical questions to ask a prospective vendor.

Waypoint Group

And/Or, is the vendor talking about business outcomes such as retention rate, engagement rate, and customer relationships? What processes do you need in place to make the technology produce those results? Does the vendor understand the statistics of key-driver analysis and how to apply it to your data set?

NPS 40