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3 Reasons to Analyse Customer Feedback In Real Time

Lumoa

But wait, a word of caution: don’t find yourself scrambling to adjust to every single customer suggestion. Your resources aren’t endless, even if the customer wish list is. Using a customer feedback analytics to sift through the voice of customer is a must especially if you’re getting them from multiple sources.

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3 reasons why you should collect and analyse customer feedback in real time 

Lumoa

At the same time, you shouldn’t drop everything to adjust your product to every single customer suggestion (customer wish list is endless, but your resources aren't). Use text analytics (find out more about text analytics here ) in order to prioritize and decide on improvements in timely manner.