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Finding Real Experts in the Age of LinkedIn

Taylor Reach Group

Direct Marketing News, a regular column. For 4 years we have been tracking our net promoter score and the lowest score we have achieved is 88 and the highest is 100. Taylor Reach senior leaders have published more than 2,000 articles on the topic of contact center, customer experience, transformation, etc.

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S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

InteractionMetrics

Since AI has automated so much of CX, that may be true. With one question, the Net Promoter Score made customer satisfaction surveying easier than ever. This is a proven direct marketing technique that boosts response rates. But the onslaught of surveys emphasizes how impersonal they’ve become.