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Kevin Maney on designing your own category

Intercom, Inc.

So, instead of defining the cells in five different categories like they were doing before, we helped them put language around this idea of a unified CXM, unified customer experience management, and go to the world to say, “this is a new category.” They already knew this, they just didn’t know how to put it all together.

Sports 205
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Debbie Akwara is a CX entrepreneur that designs products, services, and solutions that helps businesses attract, satisfy, and retain customers while improving the customer experience management (CXM) capabilities of teams. She has over 20 years of experience in delivering CX success for local, pan African, and international organizations.