Sat.Sep 11, 2021

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How to orchestrate customer journeys in real time at scale

Customer Think

Customer journeys are as individual as customers. Every customer has different needs, preferences, knowledge, information and another way to resolve their issues. In brief, every customer has a context of their own. As a consequence, customer journe.

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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

You probably didn’t mean to do it. You were just trying to market the latest brand effort to your new and existing customer base. You were doing your job; getting the message out. Unfortunately, your marketing inadvertently damaged your customer focus. However, marketing isn’t the only area to blame for the problem. How you segment customers also contributes to this damage, as well as how well you understand your customers’ expectations of you.

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Don’t Put Your Customer Hat On!

Customer Think

Have you ever been instructed to “put your customer hat on?” That may be bad advice. “Put your customer hat on” is a favorite line of process improvement consultants and workshop facilitators. I’ve even said it myself. It means to imagine yourself as a customer, empathize with them, and approach the problem from the customer’s […].

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Cloud Computing: The Role it Plays in Insurance Sector

Customer Think

Cloud Computing as a concept has had a huge impact across all the sectors with improving the business processes, offering production dynamics, and strengthening the relationship with customers, users, employees, and suppliers. It has had a huge impact on the industry, with benefits related to internal processes, new customer acquisition, and policyholder loyalty.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Four Ways Backup Can Save Your Business

Customer Think

Studies show that 40-60% of small businesses won’t reopen after data loss. Of companies that suffer catastrophic data loss: 43% never reopen and 51% close within two years. Not every data loss event is caused by disaster, but it is also possible that human errors can cause data catastrophes. The solution is to be sure […].

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A Comprehensive Guide to Business Process Design

Customer Think

Processes are defined as a series of actions or steps taken to achieve a particular end. Just as you’d want to ease the logistical headaches of booking transport for your dream vacation, businesses look to simplify and streamline processes en route to their dream of success. Business process design can be summed up as the […].

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Make Your Sales Pitch Personal with This One Subject

Customer Think

Executive decision making is obviously driven by company goals, but it’s also driven by something much more personal to individual decision makers: executive compensation. Every executive wants to maximize their job performance—and often along with it, their own compensation. By using knowledge of an individual’s compensation structure, you can tailor your sales pitch to speak […].

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