Sat.Jul 29, 2023

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B2B Customer Loyalty Isn’t What it Used to Be: Here’s How Companies Can Adjust Their Strategy

Customer Think

The B2B customer base has shifted dramatically in just a few short years. While brand loyalty and high switching costs used to be reliable drivers of B2B customer retention, it doesn’t hold the same weight for today’s generation of tech-savvy, agile customers.

B2B 98
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Want to build a successful career? Follow these key insights

Beyond Philosophy

18 months. That was the timeline Colin gave himself to move from a sales job to a general manager post. It was a long time ago now, the kind of thing one remembers when they look back over a decades-long career. However, it also worked. Colin did make that transition, moving throughout departments and learning new skills, and always with the goal of moving to general manager.

Sales 78
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Gaining a Competitive Edge With The Right “Experience Mindset”

Doing CX Right

Tiffani Bova, Global Growth Evangelist at Saleforce, and Stacy Sherman explain how to gain a competitive advantage with the right "Experience mindset." The post Gaining a Competitive Edge With The Right “Experience Mindset” appeared first on Doing CX Right.

CX 52
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The Benefits of Proper Customer Onboarding

Customer Think

In last week’s post, I wrote about the importance of employee onboarding. No surprise that it’s critically important to success that employees are properly integrated into the organization from the outset. It should be no surprise, then, that it’s equa.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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The Sales Industry is Navigating Rocky Terrain: Here’s A Compass to Guide Your Journey Through Burnout, Turnover and Changing Roles

Customer Think

The economy is having profound effects on the sales industry. Research presents a sobering snapshot of the current US work landscape, revealing employed Americans face various professional challenges, including burnout, quiet promotions, layoffs, stagnant pay and general dissatisfaction in current roles.

Sales 52
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The CX Factor: 3 Ways Companies Can Create a Customer Experience that Drives Loyalty and Retention

Customer Think

The only constant in life is change. And the only certainty in business is uncertainty. This is truer than ever now, as companies deal with increasing unpredictability on practically every front. They’re navigating economic challenges, digital disruptions and ever-shifting consumer preferences.