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How the media industry is creating an ‘Offer You Can’t Refuse’

Steven Van Belleghem

When we think of personalization in the media, the extremely addictive algorithms of China’s platform company ByteDance’s newsapp Toutiao come to mind: not only is Toutiao incredibly fast when it comes to the publication of new content (for instance using bots to report on sports game), its AI filter is one of the best at personalizing.