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Why Technology Won’t Help You Understand Your Customers

C3Centricity

Do you believe that using technology to understand customers is the only way today? In today’s data-rich environment I’m not really suggesting that you actually ignore data nor technology! And then develop insights and actions. The latest technology is not going to make up for your lack of thinking!

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You’ve Got Data? Well Don’t Start There!

C3Centricity

Technology is being blamed for disrupting businesses, but most have simply not adapted to this new data-rich world. Yes you have data and information, but if you’re a regular reader of my blog, you will know that you have to turn these into knowledge and understanding, and then into actionable insights.