What a Customer First Strategy Means Post Pandemic
C3Centricity
AUGUST 17, 2020
According to a Forrester report, 44% of B2C marketers are using big data and analytics to improve responsiveness to customer interactions. But of equal importance in terms of top two mentions, is the desire to generate insights. CX leaders showed an annual growth rate of 17% compared to just 3% for the others. Source ).
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