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Product News – August 2023

Lumoa

Actionable Insights just got better Insights are designed to help you get to the heart of your feedback, showing you trends and data points without you having to dig them out your self. Feel free to check out our FAQ on Lumoa GPT to learn how you can get started with the next generation tool in feedback analysis!

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

CX design is no longer just about aesthetics. But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. If you need to rethink your CX offer, or haven’t got started, time is not on your side. You will need to analyse real-world customers to get to the actionable insight you need.

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What Is Guided Selling And How Can It Help You Improve CX?

SugarCRM

Organizations today strive to achieve the perfect customer experience (CX) for each individual they interact with. And obviously, the CX executives bear the most significant load of ensuring smooth, streamlined customer interactions. Only 41% of CX executives today claim they have an AI strategy. ML also plays a role here.

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Customer service plan template, tips + how-to guide

Zendesk

It also empowers customer service reps with the information they need to provide an exceptional customer experience (CX). But without a plan in place, it’s difficult for teams to align, making it challenging to provide great CX consistently. Here are examples of what a B2B and B2C customer service plan might look like.

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6 world-class B2B CX examples to learn from

Qualtrics

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your company. The benefits of a great B2B CX program can be reduced churn and increased business growth. But what about business to business?

B2B 26
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The Ultimate Guide to Choosing a Customer Experience Platform

Lumoa

Ask most business leaders and they’ll tell you customer experience (CX) is essential. But customer feedback and insights are often the least accessible information in a business. The purpose of a CX platform is to create a big-picture, comprehensive view of the customer journey. A CX platform combines all of that.

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10 questions to ask when starting a B2B CX program

Qualtrics

How do I deliver a great business-to-business (B2B) customer experience (CX)? By 2020, Accenture Interactive predicts digital CX will be the main differentiator for B2B companies. Yet despite the sector’s growing focus on CX, a paradox has emerged. CX in B2B is a different ball game than B2C. And with good reason.

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