Actionable Insights CRM Customer Acquisition Finance 
PeopleMetrics
DECEMBER 12, 2017
“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.
SugarCRM
APRIL 28, 2022
Customer acquisition is costly. It makes sense to keep your existing customers happy as the cost of churn is so high. New research from SugarCRM reveals that almost two-thirds (63%) of sales and marketing leaders agree that keeping existing customers is more cost-effective than closing a new deal.
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