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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Your favorite restaurant, an eCommerce site you frequently buy from, a hotel that you've visited several times, a professional vendor that your business relies on—if it's easy, fast, and enjoyable to engage with them, they've almost certainly put careful thought into their customer experiences.

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Customer Journey Mapping: Apply Insights Everywhere

ClearAction

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye. Value potential savings as strongly as potential revenue.

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Customer Perception: The Complete Guide

Fonolo

The key is determining which factors your target customer base perceives as the most important. Remember that the customer experience doesn't end when you make the sale. How you treat your customers after they've coughed up the cash is just as important as pre-sale! #cx Inconsistency will breed distrust.

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How to Find the Best CRM for Business Success

SugarCRM

You don’t have to spend a lot of money marketing your business, but you need to deliver excellent customer service and customer experience. That’s why customer relationship management (CRM) software is essential for success. Although marketing is important, it’s also time-consuming.

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3 CX Lessons To (Re)Learn From The 2017 Super Bowl Ads

Kerry Bodine

Here are three lessons that marketers and customer experience professionals (and the advertising agencies they turn to for advice) still need to learn: Stress test your friggin website! In 2017, brands shouldn’t be fumbling around to pull off a successful Super Bowl ad.