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Customer Perception: The Complete Guide

Fonolo

Customer perception has never mattered more. In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. Here’s your complete guide to improving customer perception of your business. Why is Customer Perception Important?

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How advertisers are navigating data privacy and tracking changes

Sprinklr

When media data becomes scarce, consolidating insights around the customer and across all customer-facing functions has been a critical step in reconciling losses in performance KPIs. Data privacy advertising strategies. Leveraging first-party data sources to more accurately target customers. Financial services.

CXM 72
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How advertisers are navigating data privacy and tracking changes

Sprinklr

When media data becomes scarce, consolidating insights around the customer and across all customer-facing functions has been a critical step in reconciling losses in performance KPIs. Data privacy advertising strategies. Leveraging first-party data sources to more accurately target customers. Financial services.

CXM 65