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Customer Perception: The Complete Guide

Fonolo

Customer perception has never mattered more. In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. Here’s your complete guide to improving customer perception of your business. Customers don’t want to call you in the first place.

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How advertisers are navigating data privacy and tracking changes

Sprinklr

When media data becomes scarce, consolidating insights around the customer and across all customer-facing functions has been a critical step in reconciling losses in performance KPIs. Data privacy advertising strategies. Leveraging first-party data sources to more accurately target customers. Financial services.

CXM 72
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How advertisers are navigating data privacy and tracking changes

Sprinklr

When media data becomes scarce, consolidating insights around the customer and across all customer-facing functions has been a critical step in reconciling losses in performance KPIs. Data privacy advertising strategies. Leveraging first-party data sources to more accurately target customers. Financial services.

CXM 65
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Lead generation: What it is and how to master it

Zendesk

How to generate leads through blogs, email, web, and social media channels. Lead generation definition: Lead generation is the process of initiating interest in your company’s products or services. Various advertising, marketing, and sales strategies can be used to spark interest and generate leads.