Remove Age of the Customer Remove Customer Service Remove Omnichannel Remove Touchpoint
article thumbnail

How B2B Companies Become Customer Experience Leaders

CX Journey

Start from the back… to get to the front Leaders don’t view service as a separate and final phase of the customer lifecycle. They combine product and service to drive outcome-based growth. For B2B customer experience leaders, the customer service touchpoint is the most important point in the customer experience lifecycle.

B2B 56