How China is building an Offer You Can’t Refuse – my interview with China keynote speaker Pascal Coppens
Steven Van Belleghem
OCTOBER 20, 2020
For instance, they offer commerce in a social media context. According to Pascal, the big difference between Chinese companies and Western companies when it comes to fostering a Saving the World strategy is that the former is more driven by the government than by the consumer or the citizen.
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