article thumbnail

The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

article thumbnail

How CX Teams Can Use AI to Stay Ahead of Customer Needs

SugarCRM

Such solutions heavily rely on customer relationship management (CRM) software in the business space. But with great volumes of data, there appears a new issue: data accuracy. Recent studies have shown that CRM data accuracy diminishes yearly by approximately 30%.

AI 26
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage Technology in Hybrid and Remote Work

SugarCRM

Now more than ever, modern customer relationship management (CRM) systems must support the ability to stay close to existing customers and help secure new prospects. More importantly, your CRM should remove blind spots, enable rich information on the customer, and reduce blind spots and roadblocks.

article thumbnail

Our Top 6 Picks for Call Center Automation Software

Fonolo

Customer interactions Automated customer interactions are exactly what they sound like. Automated tools like chatbots and IVR can engage your customer without human assistance to set them in the right direction. CRM integration The more background information an agent has on a customer, the more effective their support will be.

article thumbnail

Unlock the Value of AI with CRM

SugarCRM

Artificial Intelligence (AI) has been a topic of fascination of science fiction fans for many years, and it’s been typified in classic entertainment such as Star Wars, Star Trek, and even the Jetsons. As AI advances and as we explore its practical applications, fear of an impending “Matrix-like” future occupies the minds of many.

CRM 22
article thumbnail

Everything You Need to Know About Sales Automation

SugarCRM

Sales automation provides a great way for companies to simplify repetitive, time-consuming tasks like data entry and customer communications. Sales automation is the technology that automates repetitive sales tasks so reps can focus instead on relationship building and closing deals. Increase lead-to-sale ratios.

Sales 26
article thumbnail

Top 3 Things Your CRM Must Do for Your Organization

SugarCRM

A Customer Relationship Management (CRM) platform gives multiple departments within your organization a complete view of their customers—sales teams use it to manage their pipelines, marketing teams use it to optimize campaign efforts, and support teams use it to view customer information and improve communications. .

CRM 29