article thumbnail

B2B: When & Where AI for Customer Experience Fits

InteractionMetrics

Unstructured data is invaluable for understanding customers’ feelings and thoughts, but only if your analysis respects the nuances. When customers give feedback through surveys and in day-to-day conversations with your company, that’s unstructured data. Will AI capture the nuances of the customer experience?

article thumbnail

B2B sales will never be the same

1 to 1

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. B2B sellers understand they need to change yet face challenges to creating successful digital-first sales experiences.

B2B 29
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

ClientSuccess Introduces SmartCS™: AI-Powered Customer Success Insights & Actions

ClientSuccess

About ClientSuccess: ClientSuccess, the premier customer success platform, empowers B2B SaaS companies to proactively manage the post-sales customer journey – from “new to renew” – including successfully onboard new customers, driving high adoption and engagement, measuring customer health, and maximizing customer growth.

article thumbnail

How Artificial Intelligence and Predictive Analytics Can Help You Reduce Customer Churn

CSAT.AI

Interestingly, Revuze was named by CB Insights as an “early stage Israeli B2B Software Company to Watch.” CB Insights used their own AI-powered software, Mosaic, which uses public data and predictive algorithms to provide intelligence on private companies, to compile the list. It’s important to record this information too.

article thumbnail

How to prove the value of your customer experience programs – actionable advice from CX expert Jim Tincher

Intercom

In his most recent book, Do B2B Better: Drive Growth Through Game-Changing Customer Experience , he set out to understand the differences between those who can prove that a better customer experience equals better business versus the ones who are just hoping it’ll happen. And so, there are very few examples of the B2B organization.

article thumbnail

6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

Whether you’re in B2B or retail, the six principles apply. This is a retail example, but if you are in B2B, switch out a $100 sweater for a key product on which your company stakes its claim to fame.) Analyze the data, teasing out correlations and causation if possible. Let’s get started! Interviews? Observations?)

article thumbnail

Not Another Word Cloud—Please!

InteractionMetrics

And this applies not just to survey comments but other sources of customer data like reviews, chats, interviews—all of which can give insight into why customers feel, think, and rate the way they do. While unstructured data like this may appear to defy quantification, that’s not actually the case.