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Customer-Centric Marketing: Step-Up Performance

ClearAction

Half of B2C companies and a third of B2B companies have a dedicated customer experience budget. Don’t assume that Marketing’s ownership of things like market intelligence, predictive analytics, digital, retention, loyalty and CRM qualifies this department to achieve your enterprise customer experience goals.

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Four Manufacturing Trends Driving Sales

SugarCRM

Consumer loyalty is hard won, and all too easily lost – so it’s little wonder that modern B2C businesses are increasingly focused on ways to improve their customer experience. Book a free demo with our team and find out how to leverage CRM technology and unlock your business’ potential. How easy was it to place an order?

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Learn how analytics is the key to a differentiated customer experience program with Dun & Bradstreet

Qualtrics

Being at a data and analytics company, where you are ensuring internal decision making is data-inspired, is what really got me excited about Dun & Bradstreet as a company. On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple.