Beyond Philosophy

MAY 10, 2016

As customers in all b2b and b2c sectors steadily become more actively digitized in their daily lives, companies are having to respond, and hopefully stay ahead, in the race to build stronger interpersonal relationships with them. Who’s doing this well, using innovative techniques and setting standards for others to follow?

B2C 74

B2C Social Media Retail Customer Acquisition 74

Beyond Philosophy

JUNE 20, 2015

The first, a B2C example, involves a major player in the cable television industry. As basic customer experience processes were improved, the metric flatlined, offering no opportunity for further enhancement or competitive advantage. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining.

B2C 102

B2C B2B Entertainment Customer Acquisition 102

Intercom, Inc.

JANUARY 25, 2023

My first company was acquired by Marketo, and I joined Marketo for three years, leading their global product development team, and it was an amazing experience to see how a public company was becoming the leader in market automation customer experience. Liam: Where does the B2B customer journey come into this?

B2B 118

B2B Customer Acquisition Start-ups Sales 118