article thumbnail

Why it’s smart to start experimenting in the metaverse now

Steven Van Belleghem

For the moment, this metaverse-oriented eSports arena may not immediately mean something for Teleperformance’s core business – which is customer acquisition management, customer care, technical support, debt collection, social media services, and other services – but that’s not why they introduced the concept.

Sports 123
article thumbnail

Intersecting Viral Marketing With Emotional Customer Connection: TD Bank’s ‘Home Run’

Beyond Philosophy

As customers in all b2b and b2c sectors steadily become more actively digitized in their daily lives, companies are having to respond, and hopefully stay ahead, in the race to build stronger interpersonal relationships with them. Who’s doing this well, using innovative techniques and setting standards for others to follow?

B2C 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When B2B and B2C Key Performance Metrics Flatline….

Beyond Philosophy

The first, a B2C example, involves a major player in the cable television industry. In order for the company to protect and build bonding levels, our counsel was that the organization must continue to find innovative ways to meet the emerging needs of its customers. The post When B2B and B2C Key Performance Metrics Flatline….

B2C 103
article thumbnail

Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists.

article thumbnail

Deep Dive into Global D2C Brands: 5 Brands Making A Difference

MattsenKumar

A D2C brand invests in product innovation, design, and manufacturing. D2C brands are revolutionizing the online shopping experience because it is banking upon the shortcomings of B2C stores. Since these brands are unknown and websites are also new, customers will have a tough time trusting them with their credit card info.

article thumbnail

Gainsight PX founder Mickey Alon on using your product as a vehicle for growth

Intercom, Inc.

I’ve been here for 10 years already, but it’s amazing to see how much innovation is going on. Liam: I’d love to talk about how to create a growth engine and how customer success marketing and product teams can partner to make that a success. Liam: Where does the B2B customer journey come into this?

B2B 118
article thumbnail

Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

They’ve of course innovated in many areas since, but TaskRabbit was effectively trying to create this peer-to-peer local sharing economy model, which was new and different, and it just didn’t get to pure product/market fit quite as quickly. It’s really core B2C growth tactics, and also some of the B2B.

Start-ups 189