B2C, Customer Acquisition, Innovation and NPS

When B2B and B2C Key Performance Metrics Flatline….

Beyond Philosophy

JUNE 20, 2015

This blog represents two true stories of what happens, or can happen, to an organization when its key relied-upon key, single number (CSAT, CES, NPS, etc.) The first, a B2C example, involves a major player in the cable television industry. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining.

B2C

B2C B2B Entertainment Customer Acquisition

Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

MARCH 22, 2018

They’ve of course innovated in many areas since, but TaskRabbit was effectively trying to create this peer-to-peer local sharing economy model, which was new and different, and it just didn’t get to pure product/market fit quite as quickly. It’s really core B2C growth tactics, and also some of the B2B.

Start-ups

Start-ups Engineering B2C B2B

Tech Customer Success

When B2B and B2C Key Performance Metrics Flatline….

Eventbrite’s Brian Rothenberg on growing a marketplace

Webinars

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