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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

This can be anything from in-app notifications and messages , to tooltips, splash pages, hard-coded user interface (UI) copy, banners or modals. Apps can be really robust, meaning there is so much great functionality that it’s easy for app developers to overlook minor annoyances. What is in-app marketing, anyway?

Start-ups 137
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6 Rookie Mistakes to Avoid in Net Promoter Score Analysis

SurveySensum

But the challenge is, how to analyze the NPS feedback to leverage it to its best potential! A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. High scores delighted them, so in the excitement they missed the silent grumbles of unhappy customers.

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7 Customer Success Mentors Share Ways to Improve “Customer Success as a Culture”

ClientSuccess

Welcome to our blog series CSM from the Trenches, a community for frontline Customer Success Managers (CSMs) that discusses trends, best practices, and advice for the frontline. Each day we learn from the trenches what it takes to make clients happy and successful. I love that; as our clients are successful, we’re successful.