SurveySensum

FEBRUARY 5, 2024

This is why it’s vital to optimize SaaS design with strategic color choices in the digital world, subtly directing users, influencing emotions, and shaping their entire experience. This article delves into the captivating world of color psychology in SaaS design. Let’s begin. 10 Strategies for Optimizing SaaS Design 1.

Invoicing 52

Invoicing Customer Feedback Legal Net Promoter Score 52

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Non-Profits 52

Non-Profits Social Media Customer Feedback Close the Loop 52

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Start-ups 222

Start-ups B2B Customer Service 222

Intercom, Inc.

AUGUST 10, 2021

Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.

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Help Scout

FEBRUARY 26, 2019

Over the past seven years, Help Scout has grown and evolved through different fonts, logos, illustration styles, and color palettes — everything that comes together to create the foundation for a company’s visual brand. Consistently exercising on a few core values can make — or break — your brand for your customers.

Start-ups 40

Start-ups Technology Technology Innovation 40

Intercom, Inc.

NOVEMBER 17, 2021

Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words. Guidelines for crisp, clear communication. If emoji are part of our marketing brand, they should be part of our customer service brand.

Start-ups 118

Start-ups Social Media Customer Service Government 118