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Should Social Media be the Responsibility of Customer Service or Marketing?

DMG Consulting

Additionally, marketing needs to set up goals and service levels for responding to social media posts, to ensure they are handled on a timely basis. Lastly, marketing will need access to the enterprise’s case management solution so they can track the actions taken on behalf of each customer.

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Your CRM, your choice

SugarCRM

Features to consider: data management, audience profiling, audience journey mapping, interaction management, information / knowledge sharing, unified multi-channel interactions. Sales & service. How are you attracting attention and getting potential customers interested enough to engage with your brand?

CRM 43