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12 Principles of Successful #CEM Change Management

CX Journey

John Kotter's got his eight principles of change management , but I'm going to expand on those a bit and put things into customer experience management terms. Here are the fundamental steps - or pillars - to successful customer experience change management. Develop a governance structure.

CEM 65
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … Customer Relationship ManagementCustomer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around! Indeed, CEM encompasses all of these practices, and more.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … Customer Relationship ManagementCustomer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around! Indeed, CEM encompasses all of these practices, and more.

CRM 59
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You Can’t Legislate Customer Centricity

Beyond Philosophy

We are making sure our government integrates intelligence to combat cyber threats, just as we have done to combat terrorism. Can you legislate a critical part of serving your Customers well in this way? Customer centricity is not the result of a sweeping (and frankly, rather relaxed) standard issued by the government.

CEM 103
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Die Customer Experience Professional Association gibt es jetzt auch in Deutschland, Österreich und der Schweiz – und wir brauchen Ihre Beteiligung.

eglobalis

Die CXPA hilft Customer-Experience (CX)-Spezialisten, das Customer-Experience-Management zu einem festen Bestandteil der Unternehmensausrichtung zu machen und Transformation über die gesamte Unternehmung hinweg einzubetten. Vernetzung Ihrer Unternehmung mit den besten Fachleuten und CX-/CEM-Managern.

CEM 49
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Now Customer Experience Professional Association is also in our DACH region in Germany, Switzerland and Austria and We Need Your Participation

eglobalis

The CXPA helps customer experience professionals make customer experience management an integral part of how their companies operate and to enable customer experience professionals to embed transformation across their organizations. Introducing your company to the best experts and CX and CEM Leaders.

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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

If people in Bulgaria were given the option to choose to be governed by European or even British politicians over our current ones, I’m sure many would choose to do so. How is this applicable to Customer Experience? Well, Loss Aversion is applicable to Customer Experience as well.