ClearAction

JANUARY 20, 2020

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer.

CXM 120

CXM Customer Experience Non-Profits Close the Loop 120

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

ClearAction

JANUARY 20, 2020

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer.

CXM 90

CXM Non-Profits Close the Loop CX 90

ClearAction

NOVEMBER 16, 2023

Even before the pandemic, non-customer-facing managers typically saw VoC as something unrelated to their work or revealing issues too big to tackle. On the positive side, managers are typically engaged in closing the loop with dissatisfied survey participants. Another hindrance to manager participation is VoC reporting.

VOC 62

VOC B2B Close the Loop Non-Profits 62