article thumbnail

5 Necessities of an Effective Closed-Loop Customer Feedback Program

PeopleMetrics

If you’ve been keeping up with this series, you're familiar with the idea of gathering continuous customer feedback. But it's important to note the changing environment for how that feedback is handled. Traditionally, customer satisfaction surveys have focused on collecting aggregate data. Non-Anonymous.

article thumbnail

The Digital Onboarding Process Decreases Your Implementation Timeline

Totango

It is critical that at each phase in the customer success lifecycle, you are engaging your customer with the goal of retaining them. Onboarding is a vital part of this customer retention focus, however, an onboarding process that is too lengthy or complicated can sour customer relationships early on.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

As he puts it: In the latest episode in our Scale series, Intercom’s Dee Reddy caught up with Nate to learn how to tune in to the voice of the customer, and how a holistic approach to customer experience can be the ultimate brand differentiator.

CX 218
article thumbnail

How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

However, many CX professionals struggle to convince their executive leadership to prioritize and take action toward becoming a truly customer-centric organization. I believe some of this is because there is so much emphasis on customer feedback metrics that we lose sight of the forest for the trees! It’s to make real changes.

CX 94
article thumbnail

How customer success teams can improve customer retention with VOC?

SurveySensum

Well, one thing that Zara does is, it knows what to focus on and how to make its customers happy. That’s why they take customer feedback SERIOUSLY. . Voice of Customer (VOC) – Brief. Customer feedback is crucial for any business’ growth. Now what to do with these customer insights?

VOC 52
article thumbnail

2020 Confirmit ACE Awards Winners' Showcase

Confirmit

Here is a sneak peek into the captivating stories you’ll find in these pages: Amadeus runs a global VoC program that gathers timely feedback and delivers insight into pain points to maintain long-term customer relationships. Forecasted revenue increase by 22% as a result of actions taken based on customer feedback.

VOC 52
article thumbnail

Mastering Customer Effort Score: 9 Best Practices for Exceptional Customer Experience

SurveySensum

But don’t just limit yourself to CES, in order to get an overall and detailed picture of customer satisfaction implement all 3 survey types – CES, NPS, and CSAT surveys. When to use NPS: Periodically, to gauge overall customer relationship and loyalty with the brand. But when to use NPS and CSAT surveys?