What is a customer data platform?
Intercom, Inc.
JULY 16, 2022
Whenever a company collects data on a customer – whether it’s in a point of sale (POS) or customer relationship management (CRM) system, a website or social media interaction, an email or customer service communication, or any other channel – all that information can be aggregated and stored in a customer data platform (CDP). .
Let's personalize your content