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The Basics of Customer Journey Mapping

PeopleMetrics

However, one exception to this stagnation in activities exists: the practice of customer journey mapping. On average, in 2014, one-third of participants (32%) said that their organization had practiced customer journey mapping as part of their customer experience improvement efforts.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

In This Article: Why You Need a Customer Experience (CX) Platform Platform Overview Which Platform Fits Your Needs? Security and Compliance Security and compliance are sometimes overlooked but necessary to consider to find the right platform. Which Platform Fits Your Needs?

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Put your CRM at the heart of your GDPR compliance action plan

SugarCRM

The motivation behind the new Europe-wide law is clear: the digital age means unique threats are coming to the fore, which also means protecting citizens’ and customers’ data will be paramount. To achieve compliance, a number of processes and procedures must be put in place when it comes to handling the data of any EU residents.

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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators

Customer experience sometimes gets classified as “soft” or “nice to have” because it gets talked about but not acted on. And many CX programs start with a tactic – like a customer journey map – and lose steam when leadership nods along but there is no discipline to back it up.

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B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views

ClearAction

Why Customer Data Integration Matters. scientific specifications, and downstream customer concerns, as explained in the recent article: Business-to-Business Customer Experience: What’s It Like?

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How to Create Service Standards that Really Work

Uplifting Service

Setting service standards is an approach commonly used to create consistent levels of service performance and enhance customer experience. Performance and process standards can be useful for compliance and short-term training, but they do not generate the understanding or appetite for long-term improvements in customer experience.

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Make GDPR Readiness Your New Year’s Resolution

SugarCRM

The transactions of exactly what was surfaced and how the permissions were obtained (along with copies of the docume nts and date/time stamps) can be linked within the CRM to each individual customer. What is the value of a tool like SugarCRM’s new GDPR Compliance Tracker? How can CRM sit at the heart of GDPR compliance?