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Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

Remove leading statements, skewed scales, double-barreled questions, and other subjective constructs. For example, if you have contact centers, instead of surveying customers about their interactions, apply statistically-valid analysis to your calls, emails, and chats. Eliminate bias. Test for replicability.

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From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Scour your survey to ensure that it doesn’t include any leading constructs. Nix double-barreled questions. These questions ask about two separate issues in one question. A survey is a flop if it assumes your customers already feel a certain way about your company or products.