How Dun & Bradstreet gets sales teams to buy-in on customer experience
Qualtrics
APRIL 22, 2019
D&B’s insights team set out to do 3 things to support customer acquisition and retention: Create a customer feedback lifecycle. Enable a 360 view of prospects and customers. And with one view of all data, the company was able to map data to each touchpoint along customer journeys, per user persona.
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