CRM Customer Survey Innovation Sports 
Experience Investigators
APRIL 23, 2024
CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM? CEM is no different, but tracking metrics alone is not a strategy.
SurveySensum
JULY 17, 2023
Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.
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SurveySensum
JULY 17, 2023
Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Nike also took this strategy seriously and created a community among sneakerheads and sports enthusiasts.
Lumoa
FEBRUARY 6, 2018
Companies do marketing, sales and CRM – the customer does the experience! Technology advances will continue to inspire new innovations in customer experience. AI and machine learning make customer listening and Voice of Customer analysis—at scale—suddenly possible in a way it wasn’t before.
Lumoa
OCTOBER 31, 2018
Much of the improvement has been driven by advancements in product innovation and digital technology. HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey. Three words: voice of customer.
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