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Build Your Perfect CRM: 8 Capabilities and Functions Your CRM Needs to Have

SugarCRM

With the proper set of tools and features, CRM software can become an essential part of operating a business. If you’re just starting out your CRM software search or you’re just prospecting the market for newer solutions, keep reading because we have a short list of capabilities that all CRMs should have.

CRM 29
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How to Leverage Technology in Hybrid and Remote Work

SugarCRM

Ensure Your CRM Tools Are Fit for the Purpose. Now more than ever, modern customer relationship management (CRM) systems must support the ability to stay close to existing customers and help secure new prospects. Capture, Manage and Analyze Customer Data.

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Adjusting CRM Strategies in the New Normal

SugarCRM

For example, the use of a centralized CRM solution to capture and process details has become critically important given the significant increase in work-from-home (WFH) arrangements. But using aspects of artificial intelligence (AI) or machine learning (ML) to augment workers’ knowledge can help prioritize workload focus.

CRM 29
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How CX Teams Can Use AI to Stay Ahead of Customer Needs

SugarCRM

Such solutions heavily rely on customer relationship management (CRM) software in the business space. But with great volumes of data, there appears a new issue: data accuracy. Recent studies have shown that CRM data accuracy diminishes yearly by approximately 30%. How AI and ML Change Companies’ Data Strategy?

AI 26
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What Is Guided Selling And How Can It Help You Improve CX?

SugarCRM

Simply put, guided selling is the process of analyzing current and historical sales trends with the help of customer data and tailoring product recommendations to accelerate conversion rates. According to Gartner , 75% of B2B sales will be managed through AI and ML-driven selling solutions. ML also plays a role here.

CX 26