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Reduce Customer Churn: 5 Ways to Understand At-Risk Customers

Experience Investigators

In one research study published by the International Journal of Applied Business and Economic Research , Gurpreet Singh, Inderpal Singh and Sandeep Vij identified four antecedents to customer loyalty. And yet business leaders are often asked to focus on the customers-yet-to-be. They were defined as: Satisfaction. Commitment.

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How to build a customer referral program in 2022 (+ examples)

Zendesk

So, referral programs have a lower customer acquisition cost (CAC) than most other digital marketing tactics. In turn, some of those customers—brand advocates—will use their social currency to refer others to your company. You can also incorporate program information into support tickets, invoices, and receipts.