Customer Acquisition Customer Relationship Management Invoicing Technology 
SugarCRM
MAY 11, 2023
The adoption of new channels and technologies, such as consumerization of B2B, reduction in layers of distribution, the Internet of Things (IoT), Analytics, and AI, are disrupting traditional business models and creating new opportunities for growth. All customer-facing teams need access to this information.
Zendesk
AUGUST 1, 2022
So, referral programs have a lower customer acquisition cost (CAC) than most other digital marketing tactics. Essentially, companies are using their referral programs to encourage existing and potential customers to buy, leading to a better bottom line. Another must-have tool is a customer relationship management (CRM) system.
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