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CX is a Team Sport: 2 Surprising Views

ClearAction

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Controlling Touchpoints Model. Influencing Companywide Model.

Sports 62
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CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

Lost ROI on customer acquisition cost. Preventing churn : Customer Service + escalations + remedies + refunds + returns. Customer Success + Loyalty programs. Troubleshooting derails engineers from designing new value. Like the players on a team sport, anyone in your firm can cause poor experience.

CX 62
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Subscribing to the future with Zuora’s Carl Gold

Intercom, Inc.

Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Take Caterpillar , the world’s largest construction equipment manufacturer, that has been selling tractors, engines, and other machinery for nearly 100 years. In other words, decidedly not Netflix.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap. Conduct a roadshow with relevant teams.

B2C 184
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5 Best Experience Management Metrics

ClearAction

Customer Acquisition Costs (CAC) are influenced by Net Promoter Score (NPS), Health Score, and Satisfaction ratings. This also applies to Employee and Partner Acquisition. Notice: You’re invited to celebrate your team’s progress through our CX Team Sport Awards ! in root cause analysis.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

“We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. How often do you call them? Not very often.

Start-ups 118