Beyond Philosophy
MAY 7, 2020
Let me tell you what happened to me when I decided that I was going to change cable companies in Florida. When I took it there, they kept me waiting in the hot Florida sun. The signal that the interaction sent was that the cable provider is not interested in having anything but a transactional relationship with customers.
Beyond Philosophy
MAY 10, 2016
TD created a microsite to collect and display ‘Make Today Matter’ stories, and they posted local community program achievements, as varied as trail restoration to puppy adoption, in market locales such as Southern Florida and Philadelphia. In July, TD Bank released a YouTube video ( [link] ) which got 4 million views in just 5 days.
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Beyond Philosophy
SEPTEMBER 6, 2016
It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.
Intercom
FEBRUARY 3, 2022
You think about how much time, money, and effort is dedicated in most organizations to net new customer acquisition, and it is dramatically more than the time, money, and effort dedicated to customer retention, customer satisfaction, and customer engagement. Manuasa does the exact opposite.
1 to 1
JULY 20, 2020
Health Insurers: Florida Blue (72.1) Organizations that led their industry in 2020 were: Airlines: Southwest Airlines (73.5) Auto manufacturers (luxury): Lexus (78.6) Auto manufacturers (mass market): Subaru (76.6) Banks (direct): USAA (78.6) Banks (multichannel): Navy Federal Credit Union (82.4) Credit card issuers: USAA (83.9)
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