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The Preoccupation With Pre-Customers

Beyond Philosophy

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

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CX expert Jay Baer on creating experiences that get your customers talking

Intercom

You think about how much time, money, and effort is dedicated in most organizations to net new customer acquisition, and it is dramatically more than the time, money, and effort dedicated to customer retention, customer satisfaction, and customer engagement. You just have to say, “Yeah, we heard you.

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Forrester’s 2020 CX Index Report: CX Scores Rise Even During COVID

1 to 1

Health Insurers: Florida Blue (72.1) When consumer spending resumes, brands with experiences that engender customer loyalty will benefit the most.”. Organizations that led their industry in 2020 were: Airlines: Southwest Airlines (73.5) Auto manufacturers (luxury): Lexus (78.6) Auto manufacturers (mass market): Subaru (76.6)

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