article thumbnail

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. CRMs tell you what is happening (prospect & customer contact information, what they bought, when they bought it, how much was spent, size of their company, etc.); Talk to David.

CEM 84
article thumbnail

Customer Experience Vision Silos Dictate Value

ClearAction

Customer Experience Vision Silos Dictate Value Lynn Hunsaker. Does your vision for customer experience match your customers’ vision? If yes, then you’re on your way to customer-centricity, and the growth touted by customer experience management. Customer Experience Vision Dictates Value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Best Practices for Managing Volunteer Experience Programs for the Nonprofit Sector

PeopleMetrics

Customer Experience programs have become “table stakes” for enterprises looking to reduce customer churn and increase revenues through customer referrals and promoting their brand through word of mouth and social media posts. A central element of a true Customer Experience Management (CEM) program is “closing the loop”.

CEM 74
article thumbnail

The Value of Analytics Integrated With CRM: 5 Reasons You Need It

SugarCRM

That’s how your sales and customer relationship management work when you don’t have the right tools. Here are five reasons you want CRM analytical capability in your customer relationship manager software. CRM analytics help you understand the true value of each customer in your list.

CRM 49
article thumbnail

SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

Simply contact PeopleMetrics at connect@peoplemetrics.com and one of our Customer Experience Managers will lead you through the process: 1. Salesforce , HubSpot or Microsoft Dynamics ) to build a list of end-users across your entire customer landscape. How to get started? Don’t overcomplicate it. Leverage your CRM (i.e.

NPS 96
article thumbnail

How to Leverage Your ISO 9001 Customer Satisfaction Survey to Build an Enduring Customer Experience Program

PeopleMetrics

A faster and cheaper alternative that offers enduring value is to invite your customers to audit your quality system for themselves utilizing Customer Experience Management (CEM) software – a robust platform to create, distribute and analyze surveys yourself. Print this article.

article thumbnail

VP Customer Experience Role for Growth

ClearAction

In a related article, CEO’s Guide to Growth through Customer-Centered Management , the following definitions are recommended: Customer Experience is customers’ realities compared to their expectations [in selecting, getting and using a solution toward a capability they seek (i.e. job-to-be-done)].