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Leading Customer Experience as a Team Sport

ClearAction

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. It makes your CX team indispensable.

Sports 71
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Breaking Down Silos for Customer Experience Management

ClearAction

Breaking Down Silos for Customer Experience Management. Since customers see their experience as a horizontal series of steps (journey), are silos of experts across the company negatively affecting customer experience? Related articles: 4 Customer Centric Culture Building Blocks.

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Creating World-Class Customer Experience Teams

ClearAction

Creating World-Class Customer Experience Teams. In sports, a great deal of thought goes into creating winning teams. Choosing the right players, getting everyone on the same page, practicing hand-offs and executing a clever playbook are how winning sports teams are created. Customer experience is not a trend.

Sports 94
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Create Your CX Charter with These 6 Questions

Experience Investigators

A Customer Experience Charter can answer that question. What is a Customer Experience Charter? A customer experience charter is a brief document outlining the agreements the CX governing team needs to align with their decisions. How Can We Prioritize CX efforts?

CX 130
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Highlights of Customer Experience Strategy Advice

ClearAction

Highlights of Customer Experience Strategy Advice. Over the past year, I’ve written quite a bit about customer experience management strategy, including a six-part series about keys to success in the future. ” Customer Experience Governance: Do This, Not That.

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Strategic Customer Experience Action on Voice of Customer

ClearAction

There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). The steering wheel represents the CXM organization and governance.

CXM 67
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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

Your social suites strategy can easily become disconnected by data silos and point solutions, with different teams engaging with customers in different ways. Your brand needs to be able to: Get more out of your social customer engagement data by empowering teams to submit requests for campaigns or content using standardized intake forms.