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A Guide to Choosing the Right Text Analysis Software for Your Business

Lumoa

That’s where text analysis, or text mining, comes into play. To remind you a bit of what it is and what it does, text analytics uses transforms unstructured text into structured data that’s actually useful for business decisions. Sentiment Analysis: Picture this – Let’s say Apple launches its newest iPhone.

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Everything You Need to Know about Text Analytics

Lumoa

The purpose is to convert unstructured text into meaningful structured data to support business analysis and decision making. Topic analysis reveals topics that are most talked about. Sentiment analysis involves analyzing subjective material and extracting attitudinal information. Learn More.