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How to Improve the Customer Journey with Product-led Content

Aquire

JUNE 7, 2021

To stand out from the competition, you need to create content that positions your product as the best fit for your customers’ needs. How to improve your customer journey with product-led content. Start by aggregating the contact points you have with your customers. What about a purchase?

Customer Journey Map 98
Customer Journey Map Education Sales Start-ups 98
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How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

JULY 12, 2016

In this episode, I’m talking with Dave Mingle, the General Director of Global Customer Experience Execution and Planning for General Motors. First, they needed to evaluate and establish the need for embedding customer experience. General Motors gets 100,000s of customer feedback points — surveys, etc.

Customer Experience 0
Customer Experience Retail Customer Journey Map Social Media 0
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