The 20 Stakeholder Experience Emotions: Which Are Most Positive and Value-Enhancing, and Which Are Most Negative and Value-Destroying?
Beyond Philosophy
NOVEMBER 28, 2017
To offer a better gauge of perceived value and customer experience, and better understand purchase decision drivers, it was necessary to put greater emphasis on the emotional. We recognize that the perception of value can be compromised at any stage of a customer’s life and in any element of the customer experience.
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