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How Memories Build Lasting Customer Relationships

Beyond Philosophy

A Master Class Part 2: Unlocking the Psychology of Customer Experience In this episode, we continue exploring the psychology behind Customer Experience, focusing on the role of memory. Customer loyalty hinges on how memories are formed and retained.

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The Customer Relationship Management Evolution in 2022

Customer Think

There are a lot ways the Customer Relationship Management software market continues to evolve. But from my vantage point I find the most telling evidence of CRM maturity to be based on who benefits. And over three decades I have observed a clear patter.

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5 Brilliant Ways to Perform Customer Relationship Optimization

Aquire

Customer experience managers around the world understand the importance of focusing on customer relationship optimization. But what many miss is that customer experience extends far beyond the sale. So, let’s take a look at 5 different ways to perform customer relationship optimization.

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Amazing! Customer Relationships are Like Marriage

Beyond Philosophy

The customer relationship lesson: Organizations can’t build a relationship with customers if they don’t have any! The customer relationship lesson: People like to do business with companies that value the same things they do. I met Lorraine when we were teenagers, and I liked the way she looked.

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Customer Relationships Are a Waste of Time! Is This True? What Do You Think?

Beyond Philosophy

For our I’m in a Pickle feature on the podcast, Tina in New Zealand wrote to us because the engineering firm she works with thinks customer relationships are a waste of time. She wants to know how to convince the engineers that customer relationships are what get the customer strategy gears turning toward long-term success.

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How to Create Great CX to Improve Customer Relationships

CSAT.AI

Customer relationships impact the amount of business a company does. To have these great relationships companies need to create great CX. Here are some actions that help build the kind of customer experience that makes lasting, beneficial relationships. Metrics without purpose have little tangible effect.

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True Personalisation is Unworkable for Customer Experience

eglobalis

True Personalisation is Unworkable for Customer Experience The post True Personalisation is Unworkable for Customer Experience appeared first on Eglobalis.