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Delivering Unique, Attractive (Even Branded) Customer Experience Lagniappe: Any Company Can Do This

Beyond Philosophy

This week, Bob Thompson’s informative, timely blog on strategies companies can use to make customer experience a competitive advantage – and how most neither measure experience nor compete on it – puts me in mind of a line of discussion around customer experience lagniappe. Can technology create customer delight?

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The Intrepid Buyer

Buyer Persona

After many treacherous trials, they did complete their mission of surveying the Louisiana Territory from the Mississippi River to the Pacific Ocean. The last 20 years seeing an explosion of new behaviors and technologies revolutionizing buying. The expedition lasted until their return in the fall of 1806 to Washington D.C.

Finance 101