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4 ways to grow your customer base as a startup

Zendesk

Make customer success a cornerstone of your go-to-market (GTM) strategy. Listen to your customers: customer conversations, customer interviews, and customer feedback. Expand with current customers, not only net-new ones. Follow the customer thread to the why, and then the “what else.”

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How to launch a digital customer experience transformation

Zendesk

But to start, there are three elements that must be in place for a successful customer experience transformation, as identified by McKinsey partner Nicolas Maechler: Customer-centric buy-in from the top to ensure a shared vision. The redesign and digitization of customer journeys. Get the right tools.