ECXO

MARCH 15, 2024

The seventh and final sin is not measuring customer satisfaction as well as other KPIs that reflect the customer’s health and life with the brand, along not having a VoC program means missing out on valuable insights. These are the seven sins that companies commit when it comes to customer experience.

Customer Experience 95

Customer Experience Net Promoter Score VOC Innovation 95

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. So why is it that two-thirds of VoC programs aren’t making a difference? What’s broken? You get what you ask for.

VOC 71

VOC CXM Customer Experience Maturity Model Start-ups 71

ClearAction

AUGUST 16, 2016

There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). Using a tractor as a metaphor, she described the requirements for best-in-class CXM.

CXM 67

CXM Customer Experience VOC Sports 67

ClearAction

SEPTEMBER 28, 2015

Here are 5 words representing successful customer experience management (CXM) in the future: 1) Context. 1) Customer Experience Excellence as a Context. Every job exists thanks to customer funding. It is an expansion from relatively superficial treatment of CXM as digital or content marketing or touch-point management.

CXM 105

CXM Customer Experience VOC Customer Experience Management 105

ClearAction

FEBRUARY 27, 2017

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. So why is it that two-thirds of VoC programs aren’t making a difference? What’s broken? You get what you ask for.

VOC 54

VOC CXM Customer Experience Maturity Model Start-ups 54

Experience Investigators

AUGUST 9, 2022

Customer experience is seen as the act of collecting customer feedback and reporting it internally. It’s important to understand the customer feedback strategy as part of the larger customer experience. Collecting customer feedback is a piece of the puzzle. What is CX Management (CXM)?

CX 52

CX Net Promoter Score CXM Customer Journey Map 52

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. It’s tempting to start with VoC.

VOC 54

VOC B2B Customer Experience Close the Loop 54